A recent study released by 1&1 found that half of British shoppers now look for ‘green’ credentials when choosing online retailers. The survey of 1500 consumers found that 59 per cent of consumers are more likely to buy if a retailer uses eco-friendly practices such as recycling and using renewable energy. The data also revealed that 1 in 4 consumers now expect retailers to use eco-friendly services across their operation as well as recycling and reducing physical waste. The use of renewable electricity to power their website is viewed as important as using less polluting vehicles. 37 per cent of Britons now expect online shops to reduce their environmental impact to the same degree as high-street
1&1 encourages customers to join 1&1’s green movement by using the logo on their website. In such a way, consumers can be made aware that the website owner is committed to lowering their environmental impact from their technical infrastructure upwards. The "Green Hosting Logo" can be downloaded from the Marketing Tools section of the 1&1 Customer Control Panel or from the 1&1 Press Image Archive (http://press.1and1.co.uk/xml/images).
Since December 2007, 1&1 has supplied all its European data centres with electrical power from renewable resources like wind, water, or solar energy. In 2008 its data centre in Lenexa, Kansas, also became fully green-certified. With all of its worldwide data centres powered by green energy, 1&1 is the first globally green Web host in the market.
1&1’s green-hosting efforts will offset emissions of over 30,000 tons of
CO2 per year. As the world’s largest Web host, 1&1 is well placed to deliver a high quality service to its customers. The company currently holds over 9 million customer contracts and manages over 10 million domain names.
For more information on 1&1 hosting visit the website at www.1and1.co.uk