(Gawkwire) – In the past week, several large registrar companies have experienced major outages. As a result of these serious outages, something that costs companies millions of dollars in lost revenue, DNS Made Easy, the leading provider of IP Anycast managed DNS services, experienced a noticeable and dramatic spike in large domain transfers. Unfortunately, this serves as another important lesson: in order to avoid such outages, it is in a company’s best interest to diversify their internet infrastructure, particularly when it comes to DNS services.

Social media played a major role in the spike of new clients for DNS Made Easy, as active and engaged members of various online communities – Twitter was most notably used – made recommendations to individuals and businesses who expressed frustration via tweets about these outages. Many of the new users were also attracted to the company’s new, highly intuitive website.

DNS Made Easy understands the importance of social media, and makes a point to reach out to existing clients on various social media platforms. The company’s voice is expressed in a dynamic and engaging manner via Twitter, Facebook, LinkedIn, and Google+. In fact, as a way to express customer appreciation, the company will be launching promotions in the next coming months on these social media platforms.

When it comes to DNS Made Easy’s services, there are several reasons why clients recommended the company to users who expressed deep dissatisfaction about their registrar’s downtime issues. First, the company’s IP Anycast+ managed DNS is rich and made up of a multi-cloud architecture. Second, this IP Anycast+ offers enhanced traffic scalability and deliverability for a client’s site or sites. The system is also designed to offer dramatically high speeds, something that is crucial when attracting new business. The company fully understands the importance of speed, as internet users are becoming increasingly impatient when the web – uptime – is slow. In fact, even if there aren’t outages, time is another factor, and if a company lacks speed, something that DNS Made Easy offers, then they risk lost revenue as well. This is why DNS Made Easy has invested so much time and money in their hardware, and it is paying off for their clients’ ROI. The company’s Mega-POPS outperform all of their competitors. Finally, the company offers superior automatic DNS Failover and system monitoring, which means that if your website, service, or internet goes offline, all of that traffic – which would otherwise see that blackout (and that means lost revenue and the tarnishing of a company’s brand) – is automatically rerouted to a secondary IP address, server, or provider that a company has in place to avoid the embarrassment of such events being made visible to their customers.

“Our DNS system and services just keep getting better. We don’t waste time with gimmicks or pushing our products with a sales team, something that would be a waste of our clients’ money. Instead, we invest in our hardware in order to help our clients avoid the serious problems that can result from outages. So, we don’t just invest in being the fastest, but we also offer services that will protect your brand and help you avoid downtime. Downtime is really a nail in your business’s coffin, and that is why we’re valued by our clients. We don’t want to simply save you money, we want to be here, as a partner, to help you earn money,” Steven Job, President of DNS Made Easy, explained.

To visit DNS Made Easy’s new website, please visit http://www.dnsmadeeasy.com.

About DNS Made Easy

DNS Made Easy is a subsidiary of Tiggee LLC, and is a world leader in providing global IP Anycast enterprise DNS services. DNS Made Easy implemented the industry’s first triple independent Anycast cloud architecture for maximum DNS speed and DNS redundancy. Originally launched in 2002, DNS Made Easy’s services have grown to manage hundreds of thousands of customer domains receiving well over 8.0 billion queries per day. Today, DNS Made Easy builds on a proud history of uptime and is the preferred DNS hosting choice for most major brands, especially companies that compare price and performance of enterprise IP Anycast alternatives.



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