(Gawkwire.com) – FanChatter, the mobile social fan engagement company, today announced a new release of its chat box technology that will aggregate, organize and amplify the real-time social conversation surrounding the Golden Globe Awards from a featured hub on the E! Online web site (http://eonline.com).
Visitors to the site this weekend (January 14-16, 2011) will see FanChatter’s “Chat About The Globes!” box on the homepage showcasing social conversation and photos organized under three tabs:
“Chatter” — content published from the box
“E! Team” — live tweets from E! Correspondents
“All Globes” — aggregated chat about the Golden Globes from Facebook, Twitter, and the box itself
To contribute chatter, users simply sign in with their Facebook and/or Twitter account via their PC or mobile device and speak their minds about who deserves to win what and who’s wearing what on the Red Carpet.
“Chat About The Globes!” marks E! Online’s second use of FanChatter’s updated box app (formerly named “ChatterBox”) after a highly successful test as part of their “Live From The Red Carpet: Harry Potter 7 Premiere Livestream” in November 2010. Facebook users are required to “Like” a designated Facebook page to post from the box, and the E! Online’s Facebook page saw an increase of more than 1,000 Likes during the three-hour HP7 Livestream event.
“The box lets fans enjoy the latest news and conversation about Golden Globes in real-time while contributing their own chatter, all from the convenience of E! Online’s homepage. It’s the next best thing to standing on the Red Carpet or hanging out backstage with the stars,” said Marty Wetherall, cofounder and CEO of FanChatter, “and it’s a tremendous honor for FanChatter to be working with such an accomplished property.”
E! Online attracts approximately 2.5 million unique U.S. users per month, according to Nielsen//NetRatings. E! Online, Inc. is a wholly owned subsidiary of E! Entertainment Television, Inc. ("E!"), the world’s largest producer and distributor of entertainment news and lifestyle-related programming. By working with FanChatter, E! is leveraging the social web to generate new growth.
“Everything that’s published from E!’s box back to Facebook and Twitter contains a link back to the E! Online site, allowing increased engagement to drive increased traffic, not to mention more fans and followers,” said Wetherall. “The web site of the future will aggregate all of the conversation about a given subject while allowing visitors to interact in real-time in ways that promote the site, and these sites will be optimized for any screen. That’s what the FanChatter box offers today.”
FanChatter (http://fanchatter.com) offers a platform for media properties, sports teams, and other organizations to engage their fans through content sharing and generate more revenue through sales and sponsorships. It was a Y Combinator-funded startup in 2009, the first such company originating from Minneapolis, Minn. Its customers include E! Online (Comcast Networks), the Minnesota Twins (MLB),
the Minnesota Timberwolves (NBA), the Country Music Association, and several others.