(Gawkwire.com) KEMP Technologies today announced the launch of its Virtual LoadMaster (VLM). This new virtual-appliance application delivery controller (ADC) will be sold under a Service Provider Licensing Agreement (SPLA) starting at $99 per license per month with no startup or setup fees. The SPLA pricing model enables managed hosting providers (MHPs) and managed service providers (MSPs) to offer a dedicated server load balancer with the same functionality as KEMP’s hardware appliances at a price point affordable to a much broader range of business customers while significantly reducing operating costs.

As a “virtual appliance,” the Virtual LoadMaster removes the need to maintain hardware and reduces or eliminates costs associated with power consumption, cooling, rack space constraints and other environmental dependencies of hardware-based appliances. The VLM can be quickly configured and deployed, accelerating service provisioning and simplifying ongoing management, which aids in further reducing operating expenses and increasing ROI.

“As businesses increasingly demand sophisticated application delivery solutions to maintain their competitive edge, managed hosting and service providers are trying to figure out how to offer these while keeping service pricing affordable and maintaining margins. By decoupling the application from the hardware through a virtual machine, they can offer advanced application delivery functionality in a software-only application, which allows them to deliver cost-effective and profitable services,” notes Matthias Machowinski, Directing Analyst, Enterprise Voice and Data at Infonetics.

MHPs and MSPs implementing the Virtual LoadMaster are able to reduce the risk associated with stranded investment when customers disconnect services and leave the provider with hardware that has not yet been fully depreciated. Furthermore, the MHP is better positioned for aggressive marketing with the lower-priced software-based solution compared with hardware-based ADCs. When deploying the VLM, MHPs can then maintain margins while pricing their high-value services low enough to attract a new base of customer such as small and medium-sized businesses (SMBs) that previously thought the benefit of ADCs were out of reach.

“The VLM offers the same functionality as our hardware appliances, including advanced Layer 7 content switching, health checking, persistence, caching, compression and SSL offloading. As MHPs and MSPs consolidate and virtualize servers in order to reduce hardware and related management costs, the Virtual LoadMaster delivers high value at an incredible price point from which both the provider and its customer can benefit,” said Kevin Mahon, founder and president of KEMP Technologies. 



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