(Gawkwire) – Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud marketing, announced a spring showcase of experts to teach fresh marketing fundamentals in Pinterest, customer success and civility in the digital age.
Vocus is hosting three webinars to help businesses harness the power of Pinterest marketing, sow the seeds of brand evangelism, and gather strategies to protect themselves from Internet vermin.
Thursday, April 4th – Jennifer Cario- Pinterest: Marketing’s New MVP
Thursday, April 18th – Peter Shankman- Nice Brands Finish First!
Wednesday, April 24th – Andrea Weckerle- Defuse Digital Drama!
Join Vocus and industry leader in content-driven social media strategies, Jennifer Cario, on April 4th to uncover how to deploy Pinterest marketing in any industry with content that engages and sells. This Wednesday’s free webinar, Pinterest: Marketing’s New MVP, will lead off with pointers from Cario’s new book, Pinterest Marketing: An Hour a Day.
On April 18th, superstar entrepreneur, author and founder of Help A Reporter Out (HARO), Peter Shankman, will host a webinar titled Nice Brands Finish First! Shankman will share trade secrets on how to grow and nurture brand evangelists right out of your own field of customers. Fresh from his new book, Nice Companies Finish First, Shankman reveals immediate actions businesses can take to make customers and prospects feel like blue ribbon winners, with real-life examples from hot brands like Zappos, Pepsi and Amex.
Protect growing ventures and sprouting opportunities from pests and trolls with an impregnable shield of civility through tips from Andrea Weckerle’s Defuse Digital Drama! webinar. Weckerle will draw on her multiple degrees and certificates in law, communications, conflict resolution and mediation to train the audience on how to nip online haters, bullies and jerks in the bud.
“To build the foundation of good marketing you need a smart strategic approach with tactical diplomacy and grace,” said Vocus Senior Vice President of Products, You Mon Tsang. “Pinterest best practices, strategic kindness and the ability to wage a civil conversation online are all part of the equation for businesses. We’re honored to have Jennifer Cario, Peter Shankman and Andrea Weckerle lead these webinars.”
All Vocus webinars are free and open to the public. They start at 2:00pm ET (UTC/GMT – 4h). Register for each webinar by clicking the links above. The webinar is presented through your computer and its speakers without a separate dial-in number.
Vocus (NASDAQ: VOCS) is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America and Europe. For further information, please visit http://www.vocus.com or call (800) 345-5572