(www.gawkwire.com) – ZDirect, a leader in above property marketing solutions and a pioneer in hotel marketing automation, announces its achievement in receiving the TRUSTe Enterprise Privacy Certification across all its Cloud-based platforms. TRUSTe offers the industry standard in online privacy, honoring companies who demonstrate privacy compliance and excel in the ability to build consumer trust.

ZDirect offers an eCRM with a 360° guest and prospect profile and a comprehensive suite of hotel marketing tools, specifically tailored to meet the needs of hotels and their guests. ZDirect’s cloud based platform is designed to achieve maximum profit from unsold perishable room inventory with customized promotions and predictive upselling. ZDirect’s all-in-one system is built as a user-friendly platform, with simple navigation and help menus that provide focused, context-specific information.

TRUSTe conducts an extensive privacy certification process, rigorously auditing a company’s user privacy standards and regulations before awarding the TRUSTe Privacy Seal. TRUSTe’s Privacy Certification Standards are based on a compilation of requirements and best practices defined by key regulatory bodies, industry groups and recognized frameworks (e.g. FIPs, OECD, GAPP, US-EU / US-Swiss Safe Harbor, APEC, and COPPA/Kids Privacy). Throughout this rigorous process, no changes to the existing ZDirect privacy protocol were required, as the existing platform was found to meet or exceed TRUSTe standards.

“We’re pleased to provide ZDirect with our comprehensive Enterprise Privacy Certification, which verifies ZDirect’s privacy practices on all platforms and services,” said Chris Babel, TRUSTe CEO. “Our Privacy services and solutions are delivered by Privacy Consultants and Privacy Solutions Managers, a team of recognized data privacy experts with a unique hybrid background of legal, technology, business process, and project management experience.”

By displaying the TRUSTe seal, ZDirect shows its continued commitment to protecting consumer privacy, as well as the data of its users, by ensuring that its privacy practices meet all regulatory and industry standards during data collection and discovery.

“We are honored to receive the TRUSTe Privacy seal, which further demonstrates that we take the protection of our customers’ data extremely seriously.” said Isaac Wieder, Chief Technology Officer at ZDirect.  “TRUSTe performed a complete audit of all our systems from a data privacy standpoint and validated that ZDirect continues to comply with the highest standards of privacy worldwide.”

For more information on ZDirect’s industry leading hotel marketing automation solutions, please visit www.zdirect.com.



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